Hello friends! Today I’m bringing you behind the scenes of this little food blog that I call home. I honestly feel a little bit like I’m letting you peek inside my underwear drawer or something…I’m about to reveal some very detailed information regarding my blog and how I’m currently making money from it! (One quick note here – this post is not to brag, or to say that I only blog for money. Although my goal is to make money from my blog, it is first and foremost my passion and something that I love to do.) I’ve been inspired by bloggers like Pinch of Yum, Apple of My Eye, and others who have published their income reports in the hopes that they will help someone. Whether you’re an aspiring blogger or a reader, here’s a behind the scenes look that I hope you’ll find helpful! My goal for 2016 is to post more resources for bloggers, including income reports.
Since this is my first income report, I’ll try to keep it fairly short (hah. I’ll probably write a book.)
Let’s start with my page view stats for December:
*Unique Users: 34,420
Although I only posted 6 times in December, I had my highest page views yet as well as my highest income yet. The point that I’m trying to make here is that I was able to achieve this through consistency of posting regularly in 2015 and building up my recipe library. So although I feel like I barely posted in December, a lot of my views came from previously published posts. Another contributing factor is that my Easy Crockpot Baked Ziti went viral on Pinterest! Something like 10k repins and counting so far I believe…I’m loving it!
My top 10 sources of traffic for December were:
- Direct (as in people typed my site directly into the site bar)
- Google/organic search – this is what I want to grow most as it is the most sustainable traffic source over time. I’ve seen my daily searches grow from 35-40 a day to now around 135-150. It’s headed in the right direction!
- theartofthecookie.com (recipe feature)
- mnn.com (recipe feature)
- realsimple.com (recipe feature)
- thebodydepartment.com (recipe feature – I am a contributor)
- pioneersettler.com (recipe feature)
My income for December was as follows: (*note – this is income earned in December, but is often not paid until a month or in some cases later)
- Sponsored Posts: $400 (I did one sponsored post for collective bias and two for blue diamond tastemakers)
- Swoop: $64.22 – an ad network
- Gourmet Ads: 42.09 – ad network
- Sovrn/Lijit: $111.35 – ad network
- Google Adsense: $1.23 – ad network
If you’re a new blogger and haven’t checked out my post 20 Things I Learned in My First Year Food Blogging, I highly recommend it. Blogging is the most difficult, time consuming, exhilarating thing that I have done. It’s no easy task to run a website. Just the other night I literally broke my whole website at 10:30 at night and my awesome friend had to help me fix it at midnight. Now that was fun!…not!
Although I haven’t been blogging for a very long time, I have learned so much. But one thing that I have realized is that there is always something to learn. If you’re a new blogger, I hope this income report was useful to you! If you liked this post please leave a comment below. And, as always, if you have ANY questions, I’m more than happy to help you in any way I can. You can email me at email@example.com.